The first thing customers take in when they engage with your organization is your façade. They look at your building, your storefront, and they instantly have an impression of what your business is all about. It is essential that your building façade creates the right impact, and what better way to do it than by building signs?
Along with having a great product or service, it is essential nowadays to build your company’s brand. It allows clients to understand who you are as a company and set you apart from your competitors. Having building signs that are unique, creative and informative attracts more customers, and therefore attracts more business.
There are a wide range of options to choose from when deciding on building signs, from awning signs, metal signs to 3D lighted signs and many more. Once you decide on the type of signage most appropriate for your business, you can move on to design and details. Choose a font that can be associated with your business and can be read even from a distance. Opt for color schemes that are complementary and highlight your brand. When choosing the details to include, employ the KISS Principle – Keep It Short and Simple. Include your company logo, name and simple catchphrase and you should be all set!
Building signs that are intentional and well thought out strengthens your brand identity and allows you to be instantly recognizable to existing and potential customers.
Building signs are important to a company’s marketing strategy. It is one of the most effective forms of outdoor advertising and the least expensive – a one-time investment that is visible 24 hours a day, 365 days a year. The right building sign draws more business in, improving your customer traffic and sales.
The best building signs are those that are easily recognizable, even for motorists and passersby. When positioned strategically, it enables visitors to locate your establishment more easily. This promotes familiarity which also encourages return customers. With the right building sign, your business will be a notable landmark associated with great service and products.
Whatever type of building sign you choose, with the right look and placement, it will surely create a lasting impression. Stryker Designs is your local expert in building signs in Austin, Texas. We hold a wide variety of signage materials for you to choose from so getting your signs to speak your message and match your brand is easy. We are known not only for the unparalleled customer service we provide but also for the top quality signage we produce.
Contact us today for a free estimate from our design experts!