Attractive menu board by Stryker Designs in Pflugerville, Texas

Anyone who has tried eating at a restaurant knows how integral the menu is to its identity. Aside from external signs, customers will always look at a menu board first during the dining experience. This helps set expectations regarding the food, while increasing interest in what you provide. Aside from that, a menu board also helps set the tone for the rest of the space. Design-wise, some would call them an aesthetic focal point, which is why designers are careful to make sure that they are in accordance with the motif of the restaurant.

How to Design Effective Menu Boards for Your Restaurant in Austin

With this said, the food industry has evolved so much over the years that it can be difficult to find a niche. Putting up a menu board that actually stands out from your competition in Austin, Texas can be a challenge. On the other hand, some tend to go overboard, cluttering their menus with too many details that make it hard for the customer to peruse them. While it is impossible to create a wholly original menu board, how can you make sure that yours is fresh, sleek, and functional at the same time?

  • Branding matters. Really, this is the only way that you can stand out. Take note that a brand is more than just a logo and a trademarked name, this is your story. The brand narrative of your restaurant itself will help it stand out from the competition, which is why you should put a lot of thought into it. In doing so, you will know how to push your restaurant’s image and aesthetic themes for your menu board and other elements.
  • Eye movement patterns. This is one of the most important elements of design. Put yourself in the shoes of your customers. Where would be the first place they look, and how do they usually proceed to read through your menu board? Some design researchers have posited that the upper-right corner of the menu is the “sweet spot”, but newer research has shown that people actually read menus from left to right.
  • Colors and illustrations. These help you stay on brand and add more personality to your menu board design. Too much of these can make your menu appear cluttered - but when done right, they will make for an artful tapestry in which your food items dance with the rest of the canvas. As mentioned, a menu board helps set expectations for the food and service, and the design will take you a long way in doing so. For instance, if you serve Mexican food, you can add traditional elements such as sombreros or peppers.

If your restaurant is based in Austin, Texas or neighboring areas, Stryker Designs can help you create menu boards that are durable, well-designed, and functional. Contact us today for a free estimate!

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